China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
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Integrity is the one thing a leader cannot do without. - John C Maxwell

Lawyers are in the business of advocacy, not judgment. - Allan C Hutchinson

The speed of the leader determines the rate of the pack. - Wayne Lukas

He who cannot be a good follower cannot be a good leader. - Aristotle

The great leaders have always stage-managed their effects. - Charles de Gaulle

I have determined that there is no market for talking pictures. - Thomas Edison

The market is a place set apart where men may deceive each other. - Anarchasis

Business? It's quite simple. It's other people's money. - Alexandre Dumas

Leaders have the courage to make unpopular decisions and gut calls. - Jack Welch

The Republic of China - back in the Olympic Games for the first time. - David Coleman

The art of leadership is saying no, not yes. It is very easy to say yes. - Tony Blair

Being positive in a negative situation is not naive, it's leadership. - Ralph Marston

The greatest leaders mobilize others by coalescing people around a shared vision. - Ken Blanchard

You can only go as high on the leadership ladder as your character will allow you. - John C Maxwell

Positive leadership uplifts everyone. All it takes is you: the best version of you. - Unknown

I just wasn't cut out to be a Chinese Tiger Mom. I'm more of an Irish Setter Dad. - P.J. O'Rourke

Good marketing makes the company look smart. Great marketing makes the customer feel smart. - Joe Chernov

The best leaders incentivize, inspire and empower their teams to be creative and innovative. - Michael Bloomberg

The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants. - Thomas Jefferson

Become the kind of leader that people would follow voluntarily, even if you had no title or position. - Brian Tracy

There's no reason to be the richest man in the cemetery. You can't do any business from there. - Colonel Harland Sanders

Wise leaders generally have wise counselors because it takes a wise person themselves to distinguish them. - Diogenes of Sinope

The gap between what's expected and what you deliver is where the magic happens, in business and life. - Jay Baer

I had a meal last night. I ordered everything in French - surprised everybody, it was a Chinese restaurant. - Tommy Cooper

Effective leadership is not about making speeches or being liked. Leadership is defined by results, not attributes. - Peter F Drucker

Word-of-mouth marketing has always been important. Today, it's more important than ever because of the Internet. - Newt Barrett

The main business of a lawyer is to take the romance, the mystery, the irony, the ambiguity out of everything he touches. - Antonin Scalia

The quality of your life is determined by the quality of your relationships. The quality of your business is no different. - Harvey Mackay

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. - Stuart H Britt

A good leader is a person who takes a little more than his share of the blame and a little less than his share of the credit. - John Maxwell

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She's so fat she's my two best friends. She wears stretch caftans. She's got more chins than the Chinese telephone directory. - Joan Rivers

I deal with foreign countries. I made a lot of money dealing against China. I've made a lot of money dealing against many other countries. - Donald Trump

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When written in Chinese, the word "crisis" is composed of two characters. One represents danger, and the other represents opportunity. - John F Kennedy

A leader is best when people barely know that he exists. When his work is done and his aim fulfilled, they will say, 'We did it ourselves.' - Lao Tzu


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27-Sep-2020