Colgate’s Advertising Campaign

Can you spot the spot that needs attention?

Promoting dental floss with strings attached



Colgate has created a very ingenious advertising campaign
to promote their dental floss...
Colgate Ad - six finger hand

Colgate Ad - phantom arm

Colgate Ad - missing ear

Now that you’ve had time to observe the images, in the first one you’ll notice
that she has one finger too many in her hand. In the second one, a phantom arm
is floating above his shoulder, and in the third one the man has only one ear.

The campaign attained its purpose, because it proved that food that remains on
your teeth draws more attention than any physical defect...

QuotaBills
Teeth are always in style. - Dr. Seuss

Never floss with a stranger. - Joan Rivers

You campaign in poetry; you govern in prose. - Mario Cuomo

We break bones and we lose teeth. We play rugby. - Martin Johnson

My friend has false teeth - with braces on them. - Steven Wright

Marketing isn't magic. There is a science to it. - Dan Zarrella

The Golden Rule has no place in a political campaign. - John J Ingalls

Even pearls are dark before the whiteness of his teeth. - William R. Alger

No great marketing decision was ever made on quantitative data. - John Sculley

A dentist at work in his vocation always looks down in the mouth. - George D. Prentice

Be kind to your dentist because he has "fillings" too. - Unknown

I'm as old as my tongue and a little bit older than my teeth. - Kris Kringle

Marketing is far too important to leave to the marketing department. - David Packard

Now Bart, since you broke Grandpa's teeth, he gets to break yours. - Homer Simpson

The last thing my kids ever did to earn money was lose their baby teeth. - Phyllis Diller

A man loses his illusions first, his teeth second, and his follies last. - Helen Rowland

You know you're getting old if you have more fingers than real teeth. - Rodney Dangerfield

We do have a zeal for laughter in most situations, give or take a dentist. - Joseph Heller

I told my dentist my teeth are going yellow. he told me to wear a brown tie. - Rodney Dangerfield

An aching tooth is better out than in.
To lose a rotting member is a gain. - Richard Baxter

The grinding of the intellect is for most people as painful as a dentist's drill. - Leonard Woolf

My wife is such a bad cook, if we leave dental floss in the kitchen the roaches hang themselves. - Rodney Dangerfield

It is guaranteed to put all teeth on edge, including George Washington's, wherever they might be. - Vincent Canby

I live at the dentist's. I'm on my third set of teeth that they put in with nails and screws. - Charles N. Reilly

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. - Christine Comaford-Lynch

Folks who don't know why America is the Land of Promise should be here during an election campaign. - Milton Berle

Happiness is your dentist telling you it won't hurt and then having him catch his hand in the drill. - Johnny Carson

You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you. - Walt Disney

Many of us are at the 'metallic' age - gold in our teeth, silver in our hair, and lead in our pants. - Unknown

I don't get off on romantic parts. But I often think if I had had my dental work done early on, well, maybe. - Morgan Freeman

Men will confess to treason, murder, arson, false teeth, or a wig. How many of them will own up to a lack of humor? - Frank Colby

Word-of-mouth marketing has always been important. Today, it's more important than ever because of the Internet. - Newt Barrett

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F Drucker

Tooth decay was a perennial problem that meant a mouthful of silver for patients, and for dentists a pocketful of gold. - Claudia Wallis

In California virtually everyone has had their teeth whitened. If they all smiled at once, they would give us a headache. - Garrison Keillor

To the person with a toothache, even if the world is tottering, there is nothing more important than a visit to a dentist. - George Bernard Shaw

Politics is the gentle art of getting votes from the poor and campaign funds from the rich, by promising to protect each from the other. - Oscar Ameringer

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. - John Battelle

How is it that mercury is not safe for food additives and Over the Counter drug products, but it is safe in our vaccines and dental amalgams? - Dan Burton

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. - Guy Kawasaki


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06-Jun-2020