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Pepsi Well Played

Winning the beverage brand wars

Pepsi Well Played thanks to Howard Chapman

Drinking it all in

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By listening, marketing will re-learn how to talk. - David Weinberger

I suggest a new strategy, R2: let the Wookiee win. - C-3PO

Marketing isn't magic. There is a science to it. - Dan Zarrella

He's got some grand strategy that he can't revulge. - Archie Bunker

After Rossini dies, who will there be to promote his music? - Richard Wagner

Give them quality. That's the best kind of advertising. - Milton Hershey

Content is the party. Promotion is the invitation to attend. - Nathan Ellering

Advertising is the rattling of a stick inside a swill-bucket. - George Orwell

Marketing and innovation are the two chief functions of business. - Peter F Drucker

Increasingly, the mass marketing is turning into a mass of niches. - Chris Anderson

In good times, people want to advertise; in bad times, they have to. - Bruce Barton

Marketing is far too important to leave to the marketing department. - David Packard

What can you do to promote world peace? Go home and love your family. - Mother Teresa

Strategy execution is the responsibility that makes or breaks executives. - Alan Branche

Strategy 101 is all about choices: you can't be all things to all people. - Michael Porter

I wanted to promote skateboarding as much as possible through different media. - Tony Hawk

Marketing is trying to figure out what people want so you can give it to them. - Shelly Lazarus

There is no such thing as a bad client, but there such a thing as bad advertising. - Jerry D Femina

Marketing is no longer about the stuff that you make, but about the stories you tell. - Seth Godin

We have always said that advertising is just the icing on the cake. It is not the cake. - Meg Whitman

One third of the people in the United States promote while the other two thirds provide. - Will Rogers

Good marketing makes the company look smart. Great marketing makes the customer feel smart. - Joe Chernov

Put your energy into making things that are likeable, not some douchey social media strategy. - Matthew Inman

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. - Christine Comaford-Lynch

Advertising is the modern substitute for argument; its function is to make the worse appear the better. - George Santayana

It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. - M. Lawrence Light

I love to go to a movie, get a Diet Coke and a barrel of popcorn, and sit there with my kids and watch a film. - William Shatner

Word-of-mouth marketing has always been important. Today, it's more important than ever because of the Internet. - Newt Barrett

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F Drucker

Audiences everywhere are tough. They don't have time to be bored or brow beaten by orthodox, old fashioned advertising. - Craig Davis

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. - Stuart H Britt

With traditional marketing, you tell people you are a rock star. With content marketing, you show them you're a rock star. - Robert Rose

Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. - David M. Scott

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. - Sinclair Lewis

One should be free to give the fullest expression to his disaffection so long as he does not contemplate, promote, or incite violence. - Mohandas Gandhi

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. - John Battelle

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. - Tim Frick

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't need to advertise it. - Will Rogers

Advertising moves the goods - if it's good advertising. Bad advertising doesn't move the goods because it doesn't move the buyers. - Unknown

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. - Guy Kawasaki


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