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Pepsi Well Played

Winning the beverage brand wars

Pepsi Well Played thanks to Howard Chapman

Drinking it all in

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I try to figure out the marketing puzzle. - Nelson Peltz

By listening, marketing will re-learn how to talk. - David Weinberger

I suggest a new strategy, R2: let the Wookiee win. - C-3PO

Marketing strategy is a lot like military strategy. - Liddell Hart

Marketing isn't magic. There is a science to it. - Dan Zarrella

Early to bed, early to rise, work like hell and advertise. - Ted Turner

He's got some grand strategy that he can't revulge. - Archie Bunker

Give them quality. That's the best kind of advertising. - Milton Hershey

The most dangerous strategy is to jump a chasm in two leaps. - Benjamin Disraeli

Advertising is the greatest art form of the twentieth century. - Marshall McLuhan

No great marketing decision was ever made on quantitative data. - John Sculley

Marketing and innovation are the two chief functions of business. - Peter F Drucker

Increasingly, the mass marketing is turning into a mass of niches. - Chris Anderson

In good times, people want to advertise; in bad times, they have to. - Bruce Barton

Marketing is far too important to leave to the marketing department. - David Packard

What can you do to promote world peace? Go home and love your family. - Mother Teresa

Advertising has annihilated the power of the most powerful adjectives. - Paul Valery

Don't be afraid to get creative and experiment with your marketing. - Mike Volpe

Many a small thing has been made large by the right kind of advertising. - Mark Twain

Marketing is trying to figure out what people want so you can give it to them. - Shelly Lazarus

Advertising Agency: Eighty-five percent confusion and fifteen percent commission. - Fred Allen

There is no such thing as a bad client, but there such a thing as bad advertising. - Jerry D Femina

We have always said that advertising is just the icing on the cake. It is not the cake. - Meg Whitman

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. - John Wannamaker

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. - Christine Comaford-Lynch

Advertising promotes the divine discontent which makes people strive to improve their economic status. - Ralph Butler

It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. - M. Lawrence Light

I love to go to a movie, get a Diet Coke and a barrel of popcorn, and sit there with my kids and watch a film. - William Shatner

You always buy familiar names, the ones you recognize; that's why the adman always claims it pays to advertise. - Unknown

Word-of-mouth marketing has always been important. Today, it's more important than ever because of the Internet. - Newt Barrett

In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business. - Marcus Sheridan

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F Drucker

Audiences everywhere are tough. They don't have time to be bored or brow beaten by orthodox, old fashioned advertising. - Craig Davis

I used to advertise my loyalty and I don't believe there is a single person I loved that I didn't eventually betray. - Albert Camus

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. - Stuart H Britt

Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth. - David Skok

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. - Sinclair Lewis

One should be free to give the fullest expression to his disaffection so long as he does not contemplate, promote, or incite violence. - Mohandas Gandhi

Advertising moves the goods - if it's good advertising. Bad advertising doesn't move the goods because it doesn't move the buyers. - Unknown

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. - Guy Kawasaki


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