Pepsi Well Played

Marketing: Lying in loafers - Daffynitions joe-ks.com

The only risk of failure is promotion. - Scott Adams

Advertising Executive: Yessir, nosir, ulcer - Daffynitions joe-ks.com

By listening, marketing will re-learn how to talk. - David Weinberger

I suggest a new strategy, R2: let the Wookiee win. - C-3PO

Marketing strategy is a lot like military strategy. - Liddell Hart

The essence of strategy is choosing what not to do. - Michael Porter

Marketing isn't magic. There is a science to it. - Dan Zarrella

Early to bed, early to rise, work like hell and advertise. - Ted Turner

The most dangerous strategy is to jump a chasm in two leaps. - Benjamin Disraeli

Content is the party. Promotion is the invitation to attend. - Nathan Ellering

Advertising is the rattling of a stick inside a swill-bucket. - George Orwell

Advertising is the greatest art form of the twentieth century. - Marshall McLuhan

Marketing is far too important to leave to the marketing department. - David Packard

Many a small thing has been made large by the right kind of advertising. - Mark Twain

The best time management strategy: don't find the time, find the why. - Chris Guillebeau

Strategy execution is the responsibility that makes or breaks executives. - Alan Branche

However beautiful the strategy, you should occasionally look at the results. - Winston Churchill

Strategy 101 is all about choices: you can't be all things to all people. - Michael Porter

Advertising Agency: Eighty-five percent confusion and fifteen percent commission. - Fred Allen

There is no such thing as a bad client, but there such a thing as bad advertising. - Jerry D Femina

The result of bad communication is a disconnection between strategy and execution. - Chuck Martin

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. - John Wannamaker

Viral marketing is almost like finding love. You have to stop doing it to actually make it happen. - Tim Topham

Advertising promotes the divine discontent which makes people strive to improve their economic status. - Ralph Butler

Advertising is the modern substitute for argument; its function is to make the worse appear the better. - George Santayana

It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. - M. Lawrence Light

Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat. - Sun Tsu

You always buy familiar names, the ones you recognize; that's why the adman always claims it pays to advertise. - Unknown

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F Drucker

Audiences everywhere are tough. They don't have time to be bored or brow beaten by orthodox, old fashioned advertising. - Craig Davis

With traditional marketing, you tell people you are a rock star. With content marketing, you show them you're a rock star. - Robert Rose

Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. - David M. Scott

One should be free to give the fullest expression to his disaffection so long as he does not contemplate, promote, or incite violence. - Mohandas Gandhi

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. - Ann Handley

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. - Tim Frick

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't need to advertise it. - Will Rogers

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that. - Malcolm Muggeridge

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. - Guy Kawasaki

The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks. - Mark Zuckerberg