Pepsi Well Played

Marketing: Lying in loafers - Daffynitions joe-ks.com

The only risk of failure is promotion. - Scott Adams

Advertising Executive: Yessir, nosir, ulcer - Daffynitions joe-ks.com

Strategy is a pattern in a stream of decisions. - Henry Mintzberg

Marketing strategy is a lot like military strategy. - Liddell Hart

Early to bed, early to rise, work like hell and advertise. - Ted Turner

He's got some grand strategy that he can't revulge. - Archie Bunker

After Rossini dies, who will there be to promote his music? - Richard Wagner

Content is the party. Promotion is the invitation to attend. - Nathan Ellering

Advertising is the greatest art form of the twentieth century. - Marshall McLuhan

Marketing is far too important to leave to the marketing department. - David Packard

What can you do to promote world peace? Go home and love your family. - Mother Teresa

Advertising has annihilated the power of the most powerful adjectives. - Paul Valery

The best time management strategy: don't find the time, find the why. - Chris Guillebeau

Strategy execution is the responsibility that makes or breaks executives. - Alan Branche

However beautiful the strategy, you should occasionally look at the results. - Winston Churchill

I wanted to promote skateboarding as much as possible through different media. - Tony Hawk

Advertising Agency: Eighty-five percent confusion and fifteen percent commission. - Fred Allen

There is no such thing as a bad client, but there such a thing as bad advertising. - Jerry D Femina

Marketing is no longer about the stuff that you make, but about the stories you tell. - Seth Godin

One third of the people in the United States promote while the other two thirds provide. - Will Rogers

Good marketing makes the company look smart. Great marketing makes the customer feel smart. - Joe Chernov

Put your energy into making things that are likeable, not some douchey social media strategy. - Matthew Inman

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. - Christine Comaford-Lynch

It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. - M. Lawrence Light

Advertising may be described as the science of arresting human intelligence long enough to get money from it. - Stephen Leacock

I love to go to a movie, get a Diet Coke and a barrel of popcorn, and sit there with my kids and watch a film. - William Shatner

Word-of-mouth marketing has always been important. Today, it's more important than ever because of the Internet. - Newt Barrett

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F Drucker

The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music. - Mark Zuckerberg

I used to advertise my loyalty and I don't believe there is a single person I loved that I didn't eventually betray. - Albert Camus

With traditional marketing, you tell people you are a rock star. With content marketing, you show them you're a rock star. - Robert Rose

Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. - David M. Scott

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. - Sinclair Lewis

One should be free to give the fullest expression to his disaffection so long as he does not contemplate, promote, or incite violence. - Mohandas Gandhi

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. - Ann Handley

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. - John Battelle

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't need to advertise it. - Will Rogers

Advertising moves the goods - if it's good advertising. Bad advertising doesn't move the goods because it doesn't move the buyers. - Unknown

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. - Guy Kawasaki