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Pepsi Well Played

Winning the beverage brand wars

Pepsi Well Played thanks to Howard Chapman

Drinking it all in

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Marketing: Lying in loafers - Daffynitions joe-ks.com

Advertising Executive: Yessir, nosir, ulcer - Daffynitions joe-ks.com

Strategy is a pattern in a stream of decisions. - Henry Mintzberg

By listening, marketing will re-learn how to talk. - David Weinberger

I suggest a new strategy, R2: let the Wookiee win. - C-3PO

Marketing strategy is a lot like military strategy. - Liddell Hart

The essence of strategy is choosing what not to do. - Michael Porter

Content is the atomic particle of all digital marketing. - Rebecca Lieb

Early to bed, early to rise, work like hell and advertise. - Ted Turner

The company without a strategy is willing to try anything. - Michael Porter

After Rossini dies, who will there be to promote his music? - Richard Wagner

Give them quality. That's the best kind of advertising. - Milton Hershey

Content is the party. Promotion is the invitation to attend. - Nathan Ellering

No great marketing decision was ever made on quantitative data. - John Sculley

It isn't just creation and promotion; it is process as well. - Neil Patel

In good times, people want to advertise; in bad times, they have to. - Bruce Barton

Marketing is far too important to leave to the marketing department. - David Packard

Advertising has annihilated the power of the most powerful adjectives. - Paul Valery

Many a small thing has been made large by the right kind of advertising. - Mark Twain

The best time management strategy: don't find the time, find the why. - Chris Guillebeau

Strategy execution is the responsibility that makes or breaks executives. - Alan Branche

Strategy 101 is all about choices: you can't be all things to all people. - Michael Porter

Marketing is trying to figure out what people want so you can give it to them. - Shelly Lazarus

Epitaph: A belated advertisement for a line of goods that has been discontinued. - Irvin S Cobb

Advertising Agency: Eighty-five percent confusion and fifteen percent commission. - Fred Allen

We have always said that advertising is just the icing on the cake. It is not the cake. - Meg Whitman

Good marketing makes the company look smart. Great marketing makes the customer feel smart. - Joe Chernov

Viral marketing is almost like finding love. You have to stop doing it to actually make it happen. - Tim Topham

Advertising is the modern substitute for argument; its function is to make the worse appear the better. - George Santayana

It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. - M. Lawrence Light

Advertising may be described as the science of arresting human intelligence long enough to get money from it. - Stephen Leacock

Word-of-mouth marketing has always been important. Today, it's more important than ever because of the Internet. - Newt Barrett

Audiences everywhere are tough. They don't have time to be bored or brow beaten by orthodox, old fashioned advertising. - Craig Davis

I used to advertise my loyalty and I don't believe there is a single person I loved that I didn't eventually betray. - Albert Camus

With traditional marketing, you tell people you are a rock star. With content marketing, you show them you're a rock star. - Robert Rose

Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. - David M. Scott

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. - Ann Handley

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. - Tim Frick

Advertising moves the goods - if it's good advertising. Bad advertising doesn't move the goods because it doesn't move the buyers. - Unknown

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. - Guy Kawasaki


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