China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
By listening, marketing will re-learn how to talk. - David Weinberger

Procrastination is the art of keeping up with yesterday. - Don Marquis

There is nothing more requisite in business than dispatch. - Joseph Addison

Leaders don't create followers, they create more leaders. - Tom Peters

Prophesy is a good line of business, but it is full of risks. - Mark Twain

Business is what when you don't have any, you get out of. - Unknown

I have determined that there is no market for talking pictures. - Thomas Edison

I look like I'm Chinese or Thai or Japanese - very different. - Mary Kom

Business? It's quite simple. It's other people's money. - Alexandre Dumas

To be successful in show business, all you need are fifty good breaks. - Walter Matthau

My own business always bores me to death; I prefer other people's. - Oscar Wilde

The art of leadership is saying no, not yes. It is very easy to say yes. - Tony Blair

Business is like a wheelbarrow - it stands still until someone pushes it. - William Feather

When you have exhausted all possibilities, remember this: you haven't. - Thomas Edison

The most difficult thing is the decision to act, the rest is merely tenacity. - Amelia Earhart

No Chinese Catholics are allowed to worship ancestors in their familial temples. - Pope Clement XI

You do not lead by hitting people over the head; that is assault, not leadership. - Dwight D Eisenhower

You can only go as high on the leadership ladder as your character will allow you. - John C Maxwell

A leader in the Democratic Party is a boss, in the Republican Party he is a leader. - Harry S Truman

My advice would be if you want to pursue a career in the music business, don't. - Simon Cowell

Procrastination is like a credit card: it's a lot of fun until you get the bill. - Christopher Parker

Leaders must be close enough to relate to others, but far enough ahead to motivate them. - John C Maxwell

The trust of the people in the leaders reflects the confidence of the leaders in the people. - Paulo Freire

The heart of good leadership is sacrifice. If you want to grow an organization - grow leaders. - John C Maxwell

Talking business disgusts me. If you want to talk business, call my disgusting personal manager. - Sylvester Stallone

If your actions inspire others to dream more, learn more, do more and become more, you are a leader. - John Quincy Adams

It's none of their business that you have to learn how to write. Let them think you were born that way. - Ernest Hemingway

Family, religion, friendship... these are the three demons you must slay if you wish to succeed in business. - Mr. Burns

The difference between being a manager and being a leader is that managers understand staff and leaders understand people. - Peter Legge

It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties. - Oscar Wilde

What the insurance companies have done is to reverse the business so that the public at large insures the insurance companies. - Gerry Spence

Living in China has made me appreciate my own country, with its tiny, ethnically diverse population of unassuming donut-eaters. - Jan Wong

The people of the world genuinely want peace. Some day the leaders of the world are going to have to give in and give it to them. - Dwight D Eisenhower

A wedding anniversary is the celebration of love, trust, partnership, tolerance and tenacity. The order varies for any given year. - Paul Sweeney

Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem. - Laura Fitton

Waiting to develop courage is just another form of procrastination. The most successful people take action while they’re afraid! - Unknown

The insight to see possible new paths, the courage to try them, the judgment to measure results - these are the qualities of a leader. - Mary Parker Follett

No one has timing like Milton Berle. He has absolutely the finest timing of any comedian in the business. There's no one like him. - Sid Caesar

He's ... probably the greatest corporate leader in the history of a major company... Somebody like that would be absolutely incredible. - Donald Trump

Good leaders must communicate vision clearly, creatively and continually. However, the vision doesn't come alive until the leader models it. - John C Maxwell


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29-May-2017