China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
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Marketing is far too important to leave to the marketing department. - David Packard

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The visionary leader is an optimist, for no pessimist ever made a great leader. - William W Francis

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Leaders are people who do the right things; managers are people who do things right. - Warren G. Bennis

Procrastination is like a credit card: it's a lot of fun until you get the bill. - Christopher Parker

Leaders must be close enough to relate to others, but far enough ahead to motivate them. - John C Maxwell

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A leader is not an administrator who loves to run others, but someone who carries water for his people, so that they can get on with their jobs. - Robert Townsend

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Playoff hockey is the best way to market your team. It's the best way to grow your fan base and give hope to your players and for them to develop. - Steve Yzerman


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Coke Advertising Slogans
Coke Dispenser
Coke Heads
Coke’s Special Ingredients
Coke Tastes So Good Because...

 

Pipe Dreams by Exhausting Cars

Swim Vacation

Star Wars Computer

Chess Sudoku Puzzles B

Coke Dispenser

Horn Guy

BLOND License Plate

Woman-Riding Man

Typewriting While Driving

GoPro from the Ship Mast

High Stakes Golf

Row Your Goat

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Trucks with 'Down' Syndrome

Redneck Fire Alarm

Speed Limit Fraction

Let 'Er Rip

Samurai Sudoku Puzzles C

Aussie Car Alarm

Copy & Paste Twins
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22-Sep-2017