China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
Example is leadership. - Albert Schweitzer

Business adventurous (ventures) - Archie Bunker

My strength lies solely in my tenacity. - Louis Pasteur

Politics is just show business for ugly people. - Jay Leno

I'm not a businessman. I'm a business, man. - Jay-Z

Marketing isn't magic. There is a science to it. - Dan Zarrella

I always say shopping is cheaper than a psychiatrist. - Tammy Faye Bakker

A leader is best when people barely know that he exists. - Lao-tzu

There is nothing more requisite in business than dispatch. - Joseph Addison

Leaders don't create followers, they create more leaders. - Tom Peters

We take the hamburger business more seriously than anyone else. - Ray Kroc

No great marketing decision was ever made on quantitative data. - John Sculley

Marketing is far too important to leave to the marketing department. - David Packard

Elected leaders who forget how they got there won't the next time. - Malcolm Forbes

Don't be afraid to get creative and experiment with your marketing. - Mike Volpe

I liked being a teenager, but I would not go back for all the tea in China. - Rob Lowe

There is no such thing as 'business ethics'... it's all ethics! - John C Maxwell

The value of a leader is directly proportional to that leader's values. - Unknown

There is only one certainty in business: You can't succeed if you quit. - Darren Hardy

The meek shall inherit the world, but they'll never increase market share. - William G McGowan

No Chinese Catholics are allowed to worship ancestors in their familial temples. - Pope Clement XI

Men and nations behave wisely once they have exhausted all the other alternatives. - Abba Eban

Make it thy business to know thyself, which is the most difficult lesson in the world. - Sir William Temple

Leaders must be close enough to relate to others, but far enough ahead to motivate them. - John C Maxwell

It takes hunger, tenacity and commitment to see a dream through until it becomes a reality. - John C Maxwell

The heart of good leadership is sacrifice. If you want to grow an organization - grow leaders. - John C Maxwell

If your actions inspire others to dream more, learn more, do more and become more, you are a leader. - John Quincy Adams

Leadership is getting someone to do what they don't want to do, to achieve what they want to achieve. - Tom Landry

Leadership is the special quality which enables people to stand up and pull the rest of us over the horizon. - James L Fisher

Just because I have rice on my clothes doesn't mean I've been to a wedding. A Chinese man threw up on me. - Phyllis Diller

Politics is the only business where doing nothing other than making the other guy look bad is an acceptable outcome. - Mark Warner

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F Drucker

If the government was as afraid of disturbing the consumer as it is of disturbing business, this would be some democracy. - Kin Hubbard

What the insurance companies have done is to reverse the business so that the public at large insures the insurance companies. - Gerry Spence

Leadership is all about caring, daring and sharing. Caring for people, Daring to Act fearlessly, and Sharing the success with all. - Sujit Lalwani

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. - Jack Welch

A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be. - Rosalyn Carter

I deal with foreign countries. I made a lot of money dealing against China. I've made a lot of money dealing against many other countries. - Donald Trump

Good leaders must communicate vision clearly, creatively and continually. However, the vision doesn't come alive until the leader models it. - John C Maxwell

Fraud in business is no different from infidelity in marriage or plagiarism in scholarly work. Even people committed to high moral standards succumb. - Miroslav Volf


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20-Nov-2017