China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin

A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.

First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”

Some leaders are born women. - Unknown

Business adventurous (ventures) - Archie Bunker

These are cathedrals of shopping. - Emile Zola

No leader can be too far ahead of his followers. - Eleanor Roosevelt

Politics is not a game. It is an earnest business. - Winston Churchill

Procrastination is the art of keeping up with yesterday. - Don Marquis

I just love Chinese food. My favorite dish is number 27. - Clement Attlee

When a fool has made up his mind, the market has gone by. - Spanish Proverb

What Great Britain calls the Far East is to us the near north. - Robert Gordon Menzies

Increasingly, the mass marketing is turning into a mass of niches. - Chris Anderson

The Republic of China - back in the Olympic Games for the first time. - David Coleman

Leaders inspire. They aren't assigned leadership. They command it. - Dr. Phil McGraw

Business without profit is not business any more than a pickle is candy. - Charles F Abbott

Business is like a wheelbarrow - it stands still until someone pushes it. - William Feather

The number one disease of business leaders in North America is procrastination. - Napoleon Hill

All animals, except man, know that the principal business of life is to enjoy it. - Samuel Butler

Like the cosmetics industry, the securities business is engaged in selling illusion. - Paul Samuelson

Many agree that the worst thing that could ever happen is if Russia and China get closer. - Donald Trump

It takes hunger, tenacity and commitment to see a dream through until it becomes a reality. - John C Maxwell

The trust of the people in the leaders reflects the confidence of the leaders in the people. - Paulo Freire

Shopping: The fine art of acquiring things you don't need with money you don't have. - Unknown

The heart of good leadership is sacrifice. If you want to grow an organization - grow leaders. - John C Maxwell

Be passionate about the culture and the business, and remain positive, because it inspires others. - Barry Libert

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. - Christine Comaford-Lynch

There's no reason to be the richest man in the cemetery. You can't do any business from there. - Colonel Harland Sanders

Wise leaders generally have wise counselors because it takes a wise person themselves to distinguish them. - Diogenes of Sinope

I had a meal last night. I ordered everything in French - surprised everybody, it was a Chinese restaurant. - Tommy Cooper

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. - Stuart H Britt

No business can stay in business without customers. How you treat - or mistreat - them determines how long your doors stay open. - Harvey Mackay

Leadership is all about caring, daring and sharing. Caring for people, Daring to Act fearlessly, and Sharing the success with all. - Sujit Lalwani

My father was a baker and a lot of people do what their families did and I could have done that but I wanted to stay in show business. - Christopher Walken

He's ... probably the greatest corporate leader in the history of a major company... Somebody like that would be absolutely incredible. - Donald Trump

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. - John Battelle

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make. - Unknown

Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt, to offer a solution everybody can understand. - General Colin Powell

A leader is not an administrator who loves to run others, but someone who carries water for his people, so that they can get on with their jobs. - Robert Townsend

Good leaders must communicate vision clearly, creatively and continually. However, the vision doesn't come alive until the leader models it. - John C Maxwell

Yoga is possible for anybody who really wants it. Yoga is universal... But don't approach yoga with a business mind looking for worldly gain. - Pattabhi Jois

Fraud in business is no different from infidelity in marriage or plagiarism in scholarly work. Even people committed to high moral standards succumb. - Miroslav Volf

Playoff hockey is the best way to market your team. It's the best way to grow your fan base and give hope to your players and for them to develop. - Steve Yzerman

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