China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
The market is always right. - Unknown

Business adventurous (ventures) - Archie Bunker

My strength lies solely in my tenacity. - Louis Pasteur

Strong people don't need strong leaders. - Ella Baker

Never invest in a business you cannot understand. - Warren Buffet

Marketing strategy is a lot like military strategy. - Liddell Hart

Cream always rises to the top... so do good leaders. - John Paul Warren

Procrastination is the art of keeping up with yesterday. - Don Marquis

We need a leader that wrote "The Art of the Deal". - Donald Trump

Prophesy is a good line of business, but it is full of risks. - Mark Twain

Business is what when you don't have any, you get out of. - Unknown

What Great Britain calls the Far East is to us the near north. - Robert Gordon Menzies

Cruel leaders are replaced only to have new leaders turn cruel. - Che Guevara

I have determined that there is no market for talking pictures. - Thomas Edison

Blind faith in your leaders, or in anything, will get you killed. - Bruce Springsteen

Increasingly, the mass marketing is turning into a mass of niches. - Chris Anderson

Marketing is far too important to leave to the marketing department. - David Packard

Elected leaders who forget how they got there won't the next time. - Malcolm Forbes

To be successful in show business, all you need are fifty good breaks. - Walter Matthau

Without initiative, leaders are simply workers in leadership positions. - Bo Bennett

The art of leadership is saying no, not yes. It is very easy to say yes. - Tony Blair

There is no such thing as 'business ethics'... it's all ethics! - John C Maxwell

Show business is my life. When I was a kid I sold insurance, but nobody laughed. - Don Rickles

Men and nations behave wisely once they have exhausted all the other alternatives. - Abba Eban

Whoever said money can't buy happiness simply didn't know where to go shopping. - Bo Derek

They laughed at Robert Fulton but without him, New York wouldn't have a fish market. - Archie Bunker

No person can be a great leader unless he takes genuine joy in the successes of those under him. - W.A. Nance

We don't seem to be able to check crime, so why not legalize it and then tax it out of business. - Will Rogers

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. - Christine Comaford-Lynch

I had a meal last night. I ordered everything in French - surprised everybody, it was a Chinese restaurant. - Tommy Cooper

My big focus is China and OPEC and all of these countries that are just absolutely destroying the United States. - Donald Trump

When was the last time anybody saw us beating, let's say, China in a trade deal? They kill us. I beat China all the time. - Donald Trump

Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth. - David Skok

Business meetings are important because they're one way of demonstrating how many people the company can operate without. - Unknown

No one has timing like Milton Berle. He has absolutely the finest timing of any comedian in the business. There's no one like him. - Sid Caesar

The best wrestlers, whether it's a Hulk Hogan or a Rey Mysterio, are the ones who have psychology and can understand this business. - Hulk Hogan

I deal with foreign countries. I made a lot of money dealing against China. I've made a lot of money dealing against many other countries. - Donald Trump

Integrity will take a leader farther than any other quality. If you would travel far and do much as a leader, never compromise your integrity. - John C Maxwell

When written in Chinese, the word "crisis" is composed of two characters. One represents danger, and the other represents opportunity. - John F Kennedy

Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control. - Tom Landry


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28-Jul-2017