China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
Behind leadership there is always a person. - Unknown

Music is spiritual. The music business is not. - Van Morrison

Emotions are your worst enemy in the stock market. - Don Hays

China is a big country, inhabited by many Chinese. - Charles de Gaulle

I have laid aside business, and gone a'fishing. - Izaak Walton

Crying is for plain women. Pretty women go shopping. - Oscar Wilde

Procrastination is the art of keeping up with yesterday. - Don Marquis

A leader is best when people barely know that he exists. - Lao-tzu

I just love Chinese food. My favorite dish is number 27. - Clement Attlee

Camping is nature's way of promoting the motel business. - Dave Barry

You can't be emotional in business, it can flat out kill you. - Donald Trump

It's a terrible shame that politics has become show business. - Sydney Pollack

Marketing and innovation are the two chief functions of business. - Peter F Drucker

Business without profit is not business any more than a pickle is candy. - Charles F Abbott

The most powerful leadership tool you have is your own personal example. - Unknown

There is no such thing as 'business ethics'... it's all ethics! - John C Maxwell

There is only one certainty in business: You can't succeed if you quit. - Darren Hardy

The most difficult thing is the decision to act, the rest is merely tenacity. - Amelia Earhart

Show business is my life. When I was a kid I sold insurance, but nobody laughed. - Don Rickles

Our business in life is not to get ahead of other people, but to get ahead of ourselves. - Maltbie D. Matlock

They laughed at Robert Fulton but without him, New York wouldn't have a fish market. - Archie Bunker

Leaders must be close enough to relate to others, but far enough ahead to motivate them. - John C Maxwell

The trust of the people in the leaders reflects the confidence of the leaders in the people. - Paulo Freire

The heart of good leadership is sacrifice. If you want to grow an organization - grow leaders. - John C Maxwell

If you don't have someone tracking you down, you haven't exhausted your credit options. - Unknown

No idleness, no laziness, no procrastination: never put off until tomorrow what you can do today. - Lord Chesterfield

The masses are in reality their own leaders, dialectically creating their own development process. - Rosa Luxemburg

To me, job titles don't matter. Everyone is in sales. It's the only way we stay in business. - Harvey Mackay

They are leaders who have made a difference. Not because they wished it, but because they willed it. - Richard M Nixon

There's no reason to be the richest man in the cemetery. You can't do any business from there. - Colonel Harland Sanders

It's none of their business that you have to learn how to write. Let them think you were born that way. - Ernest Hemingway

Americans still believe in an America where anything's possible - they just don't think their leaders do. - Barack Obama

Politics is the only business where doing nothing other than making the other guy look bad is an acceptable outcome. - Mark Warner

The only business of the historian is to relate things exactly as they are: this he can never do as long as he is afraid. - Lucian of Samosata

The quality of your life is determined by the quality of your relationships. The quality of your business is no different. - Harvey Mackay

I have made the tough decisions, always with an eye toward the bottom line. Perhaps it's time America was run like a business. - Donald Trump

Waiting to develop courage is just another form of procrastination. The most successful people take action while they’re afraid! - Unknown

The best wrestlers, whether it's a Hulk Hogan or a Rey Mysterio, are the ones who have psychology and can understand this business. - Hulk Hogan

I deal with foreign countries. I made a lot of money dealing against China. I've made a lot of money dealing against many other countries. - Donald Trump

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. - Guy Kawasaki


see also   Business,  Language  &  Nationality  Sections
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22-May-2018