Colgate’s Advertising Campaign

Can you spot the spot that needs attention?

Promoting dental floss with strings attached



Colgate has created a very ingenious advertising campaign
to promote their dental floss...
Colgate Ad - six finger hand

Colgate Ad - phantom arm

Colgate Ad - missing ear

Now that you’ve had time to observe the images, in the first one you’ll notice
that she has one finger too many in her hand. In the second one, a phantom arm
is floating above his shoulder, and in the third one the man has only one ear.

The campaign attained its purpose, because it proved that food that remains on
your teeth draws more attention than any physical defect...

QuotaBills
Keep calm and floss on. - Unknown

I try to figure out the marketing puzzle. - Nelson Peltz

The tongue is ever turning to the aching tooth. - Thomas Fuller

We break bones and we lose teeth. We play rugby. - Martin Johnson

Marketing strategy is a lot like military strategy. - Liddell Hart

Marketing isn't magic. There is a science to it. - Dan Zarrella

Every tooth in a man's head is more valuable than a diamond. - Miguel de Cervantes

A dentist at work in his vocation always looks down in the mouth. - George D. Prentice

Increasingly, the mass marketing is turning into a mass of niches. - Chris Anderson

Now Bart, since you broke Grandpa's teeth, he gets to break yours. - Homer Simpson

If a patient cannot clean his teeth, no dentist can clean them for him. - Martin H. Fischer

The last thing my kids ever did to earn money was lose their baby teeth. - Phyllis Diller

Too many of today's children have straight teeth and crooked morals. - Unknown

A man loses his illusions first, his teeth second, and his follies last. - Helen Rowland

I told my dentist my teeth are going yellow. he told me to wear a brown tie. - Rodney Dangerfield

Once the toothpaste is out of the tube, it is awfully hard to get it back in. - H.R. Haldeman

An aching tooth is better out than in.
To lose a rotting member is a gain. - Richard Baxter

I still have my teeth. I don't want to lose them at age 61 in some hockey game. - Jim Flaherty

If suffering brought wisdom, the dentist's office would be full of luminous ideas. - Mason Cooley

A man begins cutting his wisdom teeth the first time he bites off more than he can chew. - Herb Caen

A physician buries his mistakes, a dentist pulls them out, but a teacher has to live with them. - Unknown

Hockey players wear numbers because you can't always identify the body with dental records. - Unknown

Some tortures are physical
And some are mental,
But the one that is both
is dental. - Ogden Nash

It is guaranteed to put all teeth on edge, including George Washington's, wherever they might be. - Vincent Canby

I live at the dentist's. I'm on my third set of teeth that they put in with nails and screws. - Charles N. Reilly

Folks who don't know why America is the Land of Promise should be here during an election campaign. - Milton Berle

Happiness is your dentist telling you it won't hurt and then having him catch his hand in the drill. - Johnny Carson

You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you. - Walt Disney

Sometimes a man just can't satisfy all of a woman's desires. Which is why God invented dental floss. - Unknown

The hardest thing about any political campaign is how to win without proving that you are unworthy of winning. - Theodor Adorno

I don't get off on romantic parts. But I often think if I had had my dental work done early on, well, maybe. - Morgan Freeman

Men will confess to treason, murder, arson, false teeth, or a wig. How many of them will own up to a lack of humor? - Frank Colby

Word-of-mouth marketing has always been important. Today, it's more important than ever because of the Internet. - Newt Barrett

In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business. - Marcus Sheridan

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F Drucker

Nothing soothes me more after a long and maddening course of pianoforte recitals than to sit and have my teeth drilled. - George Bernard Shaw

I do get scared of the dentist, so a drive-through dentist might make me feel more at home. If I got to stay in my car. - Jessica Pare

In California virtually everyone has had their teeth whitened. If they all smiled at once, they would give us a headache. - Garrison Keillor

I have respect for Senator McCain. I used to like him a lot. I supported him. I raised a lot of money for his campaign against President Obama. - Donald Trump

I am keeping with tradition today. After I learned of my Golden Globe nomination, I went to the dentist, so today, let's make it the orthodontist. - Frankie Muniz


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23-Sep-2019